WooCommerce Advantages

 Starting your own ecommerce website can be a daunting task. It is the hallmark of branding at its best. It speaks volumes about your business etiquette. And nailing it at first go is not just a requirement but a thriving need. But creating a highly interactive site need not be a hair-pulling concern anymore. 

Thanks to WooCommerce, setting up your eCommerce site is an easy feat. Umm, what is WooCommerce now?

First developed in 2011, WooCommerce is an extension of WordPress. It is a powerful eCommerce plugin that helps you sell everything. It takes the basic WordPress system and transforms it into a highly-functional online store.

And what does WooCommerce do?

WooCommerce enables users to build an e-commerce website from scratch. You can add the utility of a shopping cart to an existing website. One can sell everything from physical products like jewellery, clothes to digital products, fix hotel bookings, appointments and pay the booking fee.

Being easy to use, manage, and update, WooCommerce has gained immense popularity today. It has the largest market share of 23.43% among the e-commerce industry.

Let’s explore the WooCommerce advantages over other platforms.

10 Reasons Why You Should Opt for WooCommerce in 2022

1. WooCommerce costs less

WooCommerce costs less

WooCommerce itself is free, flexible, and open-source software. Customers have autonomy over what they spend and when more than other e-commerce websites. 

The minimum features you’ll need to make the free WooCommerce plugin functioning cost around $10 per month. Beyond that, advanced features cost about $200 and $1000 for large-scale websites annually. 

2. Good Marketing Opportunities

Good Marketing Opportunities

An eCommerce store needs to spread awareness about their products and to do so they should have a good marketing scheme to advertise them to customers. WooCommerce helps clients do productive marketing by running promotions to increase their sales. 

Here, the advantage of WooCommerce is that it runs different marketing strategies like setting up a digital wallet system, using coupons and Gift cards, an attractive reward system to promote various brands and products. Advanced features also allow one to assign an expiry date of their coupons. Instagram and Facebook are also used in the advertising of products by WooCommerce.

Metrilo is an extension for WooCommerce that gives clients marketing analytics, customer database, and email for analysis. You can monitor the sales and performance metrics to determine how your WooCommerce shop is doing.

3. Advance Inventory Management

Advance Inventory Management

One of the advantages of WooCommerce is its easy inventory management. It helps brands track stock levels and notifies them about out-of-stock or low-running products. 

While other e-commerce websites might charge a hefty amount, making it especially difficult during the early days of a startup, WooCommerce allows inventory management after refund and purchase.

WooCommerce allows clients to control their inventory by using two tabs. These are the WooCommerce tab and the Product tab. Clients can get stock details and manage refunds, emails, and orders efficiently and hassle-free.

4. Flexible Options for Customization and Plugins

Flexible Options for Customization and Plugins

Another advantage of WooCommerce is the easy and flexible customization of code and content. There are two ways to modify: plugin(for minor changes) and child theme(for major changes). 

The WooCommerce plugin provides an incredible opportunity for turning a site into an online store. The best plugins can extend the functionality of payment, product handling, and shipping.  

With many customizable themes to choose from, the client can build a unique website for their brand. A few of the best WooCommerce WordPress themes are OceanWp, Astra, Shoppe, Ultra, Neve, Neto, Sachmo, Indigo, Arcade, and Lens to name a few.

5.WooCommerce Payments

WooCommerce Payments

Clients enjoy easy, fast, and secure payments management without having to go into the trouble of logging in to a separate payment processor. They can view and control every transaction and handle disputes from the WordPress dashboard.  

WooCommerce Payments allows customers to pay the clients directly, without leaving the store. This straightforward checkout process reduces abandoned cart rates. Moreover, installation is free with no monthly fees. Pay-as-you-go fees start from 2.9%+$0.30 per transaction.

6. Good stability with excellent customer support

Good stability with excellent customer support

WooCommerce is one of the most stable online platforms, containing fewer bugs. The advanced features do not affect the stability compared to other such platforms. The newer updated version comes off as even better, stronger, and highly stable for all types of screws.

Being an open-source platform, WooCommerce is widely accessible. One of the advantages of WooCommerce is its excellent customer support, making it the most accessible e-commerce platform globally.

From installing to setting up the software, providing video tutorials, and answering questions, the customer service system assists its clients in every way and as effectively as possible.

7. Easy installation and user-friendly

Easy installation and user-friendly

The installation, management, and configuration processes are simple. Clients do not have to be expert programmers to manage their online store in WooCommerce. Its highly versatile and user-friendly nature allows it to be very widely acceptable across industries.

Tips, manuals, and tricks are readily available to help clients build their websites as they wish. Once the WooCommerce plugin is installed and activated, the on-screen wizard takes the client by hand through all the crucial steps. One can choose the main parameters of the store and get everything neatly configured. 

8. Effective Analytics

Effective Analytics

One of the essential tools of an online store used by business owners is e-commerce analytics. Small businesses often find it hard to manage these analytics, hampering the growth of their trade. 

The advantage of WooCommerce here is that it provides a cost-effective, intuitive, and clean interface for all types of clients to locate potential customer activity and their interactions with the store and products.  

The main benefit is that one can easily understand the analytic report without hiring a person. The data gets presented graphically, and all sale-related information is presented in numbers and graphics, making it easy to understand and analyze the data for business intelligence.

9. WooCommerce is Search Engine Friendly(SEO)

WooCommerce is Search Engine Friendly(SEO)

Another answer to the question, “why use WooCommerce” is the SEO-friendly nature of this online platform. An SEO-friendly website ensures that search engines can crawl each page on the website efficiently and index the content into their database.

WooCommerce combined with WordPress makes it easier for businesses to rank their products. Since WordPress is an SEO-friendly CMS website that automatically makes WooCommerce an SEO-friendly eCommerce platform.

Experts often agree that WooCommerce is the best platform for SEO. Nearly 70% of website traffic gets generated from search engines, including Google. Having a sound SEO can save clients thousands in the marketing department, bringing in more customers to their website through a single search.

10.WooCommerce provides geolocation support

WooCommerce provides geolocation support

Another advantage of WooCommerce is that it allows clients to geolocate customers, their tax details, and shipping methods specifically. The WooCommerce GeoIP plugin is ideal for restricting access to the store site based on the customer location. 

This feature uses the IP address to find their geolocation, irrespective of their country. Customers can also see content based on their region, making the search more efficient.


It is difficult to beat the perfect combination of affordability, easy installation & setup, customization and user-friendliness. WooCommerce’s built-in reporting system attracts companies, even with higher budgets. It offers clients the opportunity to see the performance of their stores at a glance. Easy inventory management and endless products and product variations also make WooCommerce an ideal choice for store owners. 

But maintaining an online store can prove to be exhausting especially while trying to keep up with a large flow of customers which raises the question of business owners being able to meet customers’ growing demand. Furthermore, online stores require constant updates, optimization and regular, effective management that might be overwhelming and difficult to handle. 

This is where subscription-based agencies like WP Shifu can come to the rescue if you are running short on time. It provides you with superior hassle-free services with an extremely high focus on customer service. 

WP Shifu works in the backdrop to ensure your website is up 24/7 by taking care of regular maintenance, security updates, optimization, and content update needs with the help of its experienced team of developers while you spend time focusing on your business. Schedule your demo call to know more on how WP Shifu can help you with creating & managing your WooCommerce Store.